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There are many concerns involving personal data and the business-models of digital learning. Some personalized educational technologies misuse children’s data for commercial purposes. Some repeatedly expose children to the same or similar content, decreasing their agency by intensifying information bubbles in a cycle that mirrors that of commercial personalization. The adoption of personalized monitoring tools can easily turn into surveillance tools of individual families, and as digital learning increases, so do concerns about the privatization of schools by technology giants. Rethinking the use of personal data for children’s learning must be a priority for post-pandemic education. Over the last few decades, democratic nations have developed rules and regulations against the commercialization, politicization and militarization of children’s learning. Personalized learning technologies should supplement, not substitute, these safeguards.