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eMedToday's insight:
interesting facts.
One conclusion is that hospitals still do not use social media much 
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eMedToday's insight:
A great insight into the digital world and how hospital should play the game
eMedToday's curator insight,
July 19, 2013 8:48 PM
if you want to do e detailing you need to know what is happeining in the hospital space.
You can see doing buisness the old way with sale reps does not work anymore
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From
gojunto
People are talking about your brand. They could be telling each other glowing stories about their experiences, or complaining about the substandard service that they received.
eMedToday's insight:
Key insight
Only 26 percent of hospitals have an active social media program, although 41 percent of consumers say social media affects their choice of healthcare provider.
Author list 5 interesting truths about social media for hosptials
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Paid advertising on Facebook reaches five times more consumers than organic content. There are two ways to reach consumers on social media- paid media and earned media. Organic (earned) media is ex...
eMedToday's insight:
message for hospitals
"paid advertising on Facebook can dramatically increase your reach. Among the top 100 brand pages on Facebook, those using paid advertising reach an audience that is 5.3 times larger on average, the study found"
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Learn three easy ways to get started.
With the increasing popularity of social media, your physicians, too, can start using social media to engage with patients and to offer themselves as a resource to the community.
"Physicians have limited time and sometimes lack the knowledge, but even simple interactions on the Web can have a multitude of benefits for both your physicians and your community hospital." Via ET Russell
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The Importance and Role ofSocial Media for HospitalsTheeMedTodaySocial Media Capability Maturity Model forHospitals(developed by eMedToday)Copyright © eMedToda
eMedToday's insight:
Provides a useful frame for hosptial view of social media. http://www.emedtoday.com
eMedToday's curator insight,
June 18, 2013 11:01 PM
The title says hosptial but also applies to Pharma as well
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When asked what was the biggest lesson learned at Mayo, Lee answered, “The biggest lesson is that there is really no substitute for valuable content. Patients want in-depth great content.
eMedToday's insight:
impressive results
he Mayo Clinic has the most popular medical provider channel on YouTube and more than 450,000 “followers” on Twitter. They also an active Facebook page with over 300,000 connections. A pioneer in blogging, Mayo has a News Blog, Podcast Blog and Sharing Mayo Clinic, a blog that enables patients and employees to tell stories about their Mayo Clinic experience. Summary: Patients want great content
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Digital Trends
eMedToday's comment,
April 18, 2013 11:53 PM
Social media by the health care industry need to be done carefully. That said, the most trusted resources online are those posted by doctors, nurses and hospitals in a study done by Pricewaterhouse Cooper.
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Interesting stat andits implications about communication with patients.