Hospitals: Trends in Branding and Marketing
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Hospitals: Trends in Branding and Marketing
Keep current with hospital marketing today
Curated by eMedToday
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Rescooped by eMedToday from Trends in Retail Health Clinics and telemedicine
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Dangers of Online Self-Diagnosis

Dangers of Online Self-Diagnosis | Hospitals: Trends in Branding and Marketing | Scoop.it
While people have always tried to figure out what's ailing them, today it's common to turn to the Internet for answers. Unfortunately, that's not always the best move.

Via Nikos Papaioannou, eMedToday
eMedToday's curator insight, July 25, 2013 8:11 PM

A reason for seeking doctors help either in hospital, retail health clinic or by phone consulting

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Hospital Competition | Retail Medical Clinics

Hospital Competition | Retail Medical Clinics | Hospitals: Trends in Branding and Marketing | Scoop.it
Friend or Foe—is there a retail alliance in your hospital marketing game plan? For additional insight, click through to our article and podcast titled, Hospital Emergency Departments May Be Overrun by ACA Newly Insured.
eMedToday's insight:

Hospital need to consider creating strategic relationships with retail health clinics

 

“Today, the landscape is fundamentally different,” according to Accenture, “as hospitals and PCPs now have the opposite problem: many are operating at close to full capacity, with little chance of meeting the coming surge in demand. Now, the very clinics once perceived as rivals may represent a key tool for managing patient volume while more conventional health providers focus on higher acuity and more complex treatments.”

 

Patient visits at retail clinics are projected to account for 10 percent of non-primary care outpatient visits by the end of 2015

eMedToday's curator insight, July 13, 2013 12:14 AM

Pharma need to begin to think about how they can integrate this trend into the pill selling business

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“Why Medical Bills Are Killing Us” The Reason For Alternative Health Care Solutions

“Why Medical Bills Are Killing Us” The Reason For Alternative Health Care Solutions | Hospitals: Trends in Branding and Marketing | Scoop.it
Excerpt: “Why Medical Bills Are Killing Us”
TIME
To help, I have created a petition on the White House site to limit the amount hospitals/clinics/doctors can charge to no more than triple the Medicare reimbursement amount.
eMedToday's insight:

Hospital should recognize people want to be well and control their health. With patient engagement and through alternative ways to deliver health care you can drive health care cost down,

eMedToday's curator insight, July 22, 2013 7:58 PM

 

We now spend almost 20% of our gross domestic product on health care, compared with about half that in most developed countries.