Hospitals: Trends in Branding and Marketing

Mayo Clinic is the gold standard for social media and using technology for mhealth. Here is a good review of what they are doing

"The clinic’s adoption of iPhone, iPad, and custom in-house apps reflects the Mayo Clinic’s commitment to the latest advances.

With more than 15,000 iOS devices on the clinic’s network, building apps for this platform was a priority.

“iPhone, iPad, and apps make communication easier. We’re providing real value to our staff, but also ultimately to our patients.”