Hospitals: Trends in Branding and Marketing

These is interesting trend on how doctors are re-organzing how they do business one example

"Dr. Thomas Bellavia transformed his traditional medical practice in Hasbrouck Heights, N.J., into a so-called medical home where patients are seen by teams of doctors and nurses.  He says it has paid off in better, more coordinated care for his patients and healthier income for the nurse practitioners and physicians in his group"