Hospitals: Trends in Branding and Marketing

PwC polled both providers and consumers to gauge their respective interests in digital health technologies. The chart illustrates that greater preference among consumers for five of the six technologies assessed, with the exception of patients doing urinalysis tests at home with a device on the phone, favorite by more doctors than patients (47% vs. 42%). Consumers prefer, in greater numbers,

Using an at-home strep test at a (retail) storeChecking vital signs at home with a device on their phone (with nearly as many doctors comfortable with this, 55% vs, 53%)Sending digital photo of skin problem to the dermatologistChecking for an ear infection suing a device on their phoneHaving an ECG at home using a device attached to a phone.