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Because Max is an adolescent, several Nannies nested in the European Parliament don’t want Max to know that the caffeine in the Red Bull drinks marketed by his boss improves concentration, increases alertness, and contributes to an increase in endurance performance and endurance capacity.
These effects of caffeine have been common knowledge since man began drinking coffee, but it was only until the European Food Safety Authority’s approval of this traditional knowledge that European legislators decided to authorize it for use as “health claims” on food-products containing caffeine.
Most people add sugar to their coffee, to their tea, to their hot-chocolate. So do manufacturers of “energy” drinks containing caffeine.
According to Max’s boss, his particular drink “gives you wings.” Not the wings that keep Max’s red bull glued to the race-track, but the kind of wings that Italians experience after taking a sweet “ristretto.” But, according to the Nannies in EU’s Parliament, because the highest prevalence of consumption of wings-drinks has been observed in the adolescent consumer group, Max is not to know...
European bureaucrats, in their infinite wisdom, try to protect us from ... information. They have practically prohibited informative labelling of food and drink.