Toying with Transmedia: The Future of Entertainment is Child’s Play | gpmt | Scoop.it
From mitworld.mit.edu - November 20, 2011 5:56 PM
In what could be the ultimate twist on Toy Story, Henry Jenkins suggests that action figures -- those Star Wars and Masters of the Universe dolls from a few decades ago -- had the power to spark human creativity and transcend their original function.

Via The Digital Rocking Chair