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I have never really tried to organize a contest on social networks, but every time someone talks about it, I picture headaches and hours of research.
Facebook, Pinterest, Twitter... Each platform has specific rules -- and they are often hard to figure out.
That may be the reason why brands don't really read them and run illegal contests without thinking of the consequences of their decisions.
This is the first time I find an article that highlights exactly the dangers of choosing to ignore the rules. Kerry Gorgone explains the subtle differences between types of contests and shares some tips. Namely:
- Beware of giveaways.
- Be transparent and encourage disclosure
- Use “Void Where Prohibited” and “No Purchase Necessary.”
This is a much-needed post IMO. You can read it at http://www.businessesgrow.com/2015/02/11/social-media-contests/
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