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Design, Science and Technology
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#ideas #design #science #technology #inspiration #media #information
Curated by
Antonios Bouris
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![Why social media actually works for small business [infographic] | Design, Science and Technology | Scoop.it](https://img.scoop.it/_oCZiU3_MP0N30tZNnC4Bjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Social media is, at its best, an extension of the human relationship and an opportunity to look customers in the eye (digitally, that is), listen to them and interact person to person. This is the first time in history that small businesses have had the potential to build a massive fan base without a Fortune 500 budget.
The social Web is changing the way consumers discover and interact with businesses online and off and the rapid emergence of social media as a major marketing channel has left many small businesses trying to understand how to find ways to use it effectively. Refer to this infographic to help develop a strategy that suits your business.
Via Lauren Moss, R.Conrath, Ed.D. 
Sunil Agrawal's curator insight,
July 19, 2013 7:35 AM
Social Media is a powerful tool for small businesses and startups to market themselves with the right intent. It's easy, effective and the fastest way to approach the intended customer base. 
Peter Wilkinson www.peter.uk.com's curator insight,
July 19, 2013 7:45 AM
Good info graphic, but social media done correctly works for all businesses |
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According to the results of a recent study conducted by Manta, more than 60% of small businesses see no ROI from their social media activities. Venuelabs also reports that 86% of consumer feedback online is being missed by brands big and small.
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![4 Big Social Media Lessons from Small Businesses [INFOGRAPHIC] | Design, Science and Technology | Scoop.it](https://img.scoop.it/Q-QvqgHuB319uLEwmGtn9Tl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Social Media is not just a method only being utilized by big brands anymore. Small businesses are starting to embrace and implement social techniques on a grander scale.
A 2012 SMB Group Study found that 20% of small businesses use social in an ad hoc, informal way- to generate leads and drive traffic to websites. The study also revealed that 24% of small businesses are using social in strategic and structured way, including data analysis of market trends and customer driven product ideas.
The businesses practicing strategic social media enjoyed a higher level of integration amongst their departments. The largest disparity between the two groups was uncovered in Customer Service. Only 8% of the companies with an informal social media environment had integrated into Customer Service, while an impressive 43% of the strategic social group integrated Customer Service. That's quite a difference and food for though if your small business just kicking the tire with little or no social presence. Via Lauren Moss
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