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Principle 1: Start with needs
Principle 2: Do less
Principle 3: Design with data
Principle 4: Do the hard work to make it simple
Principle 5: Iterate. Then iterate again.
Principle 6: Build for inclusion
Principle 7: Understand context
Principle 8: Build digital services; not websites
Principle 9: Be consistent, not uniform
Principle 10: Make things open: it makes things better
“People ignore design that ignores people”.
Via Len Netti
