Design, Science and Technology

I selected this article from Curatti written by Martin Shervington because it explains how to successfully connect with your customers.

True marketing today is based on customer service online

Bring More to Your Clients

Being active and involved with your customers is the key to growth in sales. I agree that your business can better provide for them by staying on top of questions and feedback.

Shervington shows you several ways to improve your customer service strategy through relationship building.

Here's what caught my attention:

• When using social listening your business will need to pay attention to both the facts and the emotions of your community in order to be effective in meeting their needs.

• Evaluate your current sales process and how you are following up with your customers. Find out what results this is producing -- more than likely this can be improved upon.

• If your company includes a team or employees make use of their knowledge and expertise. This provides a friendly atmosphere for your clients.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/Q9bV308yFKA

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

fairly obvious, but always good to remind ourselves of the factors between loyalists and advocates of a brand

I selected this article from Curatti written by Timothy (Tim) Hughes because it provides new insights into how to better connect with your social media community.

It's important to connect with your fans and followers instead of just advertising to them.

Understand the Right Way to Interact as a Brand

Social media users are looking for authenticity, not sales. I agree that you can appeal to their needs by letting go of traditional sales and advertising methods.

Hughes shows how to get to know your audience better in order to provide value and increase sales.

Here's what caught my attention:

• "Social now reaches across the whole organisation, not just sales and marketing but human resources, finance, purchasing, research and development, returns, after market, supply chain, etc."

• "Your organisation needs a “top down and bottom up” social strategy that reaches across all departments. Where everybody know what the strategy is, how to interact with customers, the tone of voice and brand message."

• "People are more likely to buy from friends, from people they have a relationship with, people they feel have something in common with, and people they have been recommended. Build relationships on Social and those people are more likely to buy from you."

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image:Multiple sources; origin unknown

Read full article here: http://ow.ly/RteF307iiBc

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today