Design, Science and Technology
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Design, Science and Technology
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Ask a Content Strategist: When Will the Robot Writers Take Over?

Ask a Content Strategist: When Will the Robot Writers Take Over? | Design, Science and Technology | Scoop.it
While automation is destined to disrupt our professional lives to an epic degree over the next decade, writers shouldn't feel threatened.

Via Jessica Kelly
Jessica Kelly's curator insight, March 8, 2018 4:47 PM
Very entertaining, insightful look at robot writing that includes a comprehensive Q&A and survival tips for writers.
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The SEO Implications of Interactive Content | New Breed Marketing

The SEO Implications of Interactive Content | New Breed Marketing | Design, Science and Technology | Scoop.it

"Our VP of Product explains the SEO implications of interactive content and how certain functions can affect whether the search engine crawls or not."


Via Jessica Kelly
Jessica Kelly's curator insight, March 9, 2017 6:18 PM
In a nutshell, if it doesn't truly add value, don't do it. Makes sense for so many things...
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This Company Wants You to Stop Making Terrible Charts in Excel | BuzzFeed

This Company Wants You to Stop Making Terrible Charts in Excel | BuzzFeed | Design, Science and Technology | Scoop.it
Canva, which helps you make cute social graphics, is hoping you'll ditch Microsoft Office for their ne

Via Jessica Kelly
Jessica Kelly's curator insight, October 6, 2016 2:50 PM
This content professional also wants you to stop making and sharing terrible charts (especially with this content professional). Thank you. :>
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16 Ways to Use Video in Internal Comms [infographic] | Alive with Ideas

16 Ways to Use Video in Internal Comms [infographic] | Alive with Ideas | Design, Science and Technology | Scoop.it

"Video has become an essential part of the online experience for everyone..."


Via Jessica Kelly
Jessica Kelly's curator insight, February 4, 2016 7:02 PM

OK, I don't wholly buy into the "essential part of the online experience for everyone..." Everyone? Naw. But some? Yep. Many? Well, it's certainly growing. Regardless, there are some good ideas here.

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Content Is the Key: Five Steps to Diversify Your Content Creation

Content Is the Key: Five Steps to Diversify Your Content Creation | Design, Science and Technology | Scoop.it
To some, content may be king but to marketers, content is simply a way of life. It has the ability to set you apart from other companies, mark you as an industry expert, and create new business oppor…

Via Jessica Kelly
Jessica Kelly's curator insight, July 13, 2017 5:27 PM
#2: Stop repeating your content. 
It needs to be said, as does #5.
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10 Creative Exercises That Are Better Than Brainstorming | HubSpot

10 Creative Exercises That Are Better Than Brainstorming | HubSpot | Design, Science and Technology | Scoop.it
Sick of traditional brainstorming? Check out these alternative exercises to get the creativity flowing.

Via Jessica Kelly
Jessica Kelly's curator insight, November 17, 2016 12:59 PM
There are some TERRIFIC ideas here for everyone that can work amazingly well for content/comms folks, for sure.
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10 Simple Edits That'll Instantly Improve Any Piece of Writing | HubSpot

10 Simple Edits That'll Instantly Improve Any Piece of Writing | HubSpot | Design, Science and Technology | Scoop.it
Check out these 10 simple editing tips that'll help you transform dull copy into persuasive, actionable content.

Via Jessica Kelly
Jessica Kelly's curator insight, February 10, 2016 7:40 PM

If you're a pro writer/editor, you just may be thinking this post is for beginners -- that you shouldn't waste your time. So, yes, it would be a good reference for beginners, but it's also a great reminder for content creators, regardless of experience level--especially the last two points about adverbs and CTAs.

Patricia Rivera | Hook PR & Marketing 's curator insight, February 11, 2016 11:06 PM

Tips to yield more email opens, more shares, and more conversions,