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Gucci creative director Alessandro Michele collaborates with NYC artist GucciGhost (aka Trevor Andrew) to blow up its GG logo for restless digital natives Via Sylvain Leroux 
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We've all seen commercials featuring picture-perfect slumberers slowly waking up to a casually wafting scent of a freshly brewed cup of coffee. It's something we'd all love to experience, but let's be real—it would have to be a mighty strong mug to pull most of us out of dreamland at the day's first light. Now, instant coffee giant Nescafé has found a way to integrate that visceral coffee aroma into a morning wake-up call with a twist. Nescafé's new Via Sylvain Leroux
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Designed by Apple This is it. This is what matters. The experience of a product. How it makes someone feel. When you start by imagining What that might be li... Via Sylvain Leroux
Sylvain Leroux's curator insight,
July 17, 2013 11:28 AM
Last corporate campaign "Designed by apple California".
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There's a science to setting up the perfect YouTube channel page. Get the lowdown on crucial elements.
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Capitalize on pictures for your Social Media Strategy. 8 case studies for bringing your brand to life on Social Media. Via Sylvain Leroux
Glow Images Colombia's curator insight,
March 22, 2013 2:24 PM
capitalizando las imagenes en una estrategia de redes sociales 
Victor Alejandro Polanco Frías's curator insight,
March 23, 2013 1:11 PM
Las imágenes funcionan y cumplen muchas funciones en las campañas de MKT y Branding, sabes cuáles son???
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Facebook have just announced Global Pages, a new structure that looks like it will provide a better localized experience for a brand’s customers . . .
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![How to Influence Purchasing Decisions On The Web [INFOGRAPHIC] | Design, Science and Technology | Scoop.it](https://img.scoop.it/1wVwMsyB6tBqa_WwHYivfDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
This infographic breaks down the purchasing patterns of social consumers by industry. The data could help marketers optimize their budgets.
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'Taste the Feeling' is Coke’s new global marketing campaign. See the ads and hear the music here. Via Sylvain Leroux
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Microsoft's Bing search engine is getting a new look. A year in the making, Bing is dropping its curly blue logo for a modern design that closely matches the rest of Microsoft's recently... Via Leroux Sylvain, Sylvain Leroux
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Sylvain Leroux's curator insight,
July 11, 2013 9:16 AM
Infographic that shows America’s 25 biggest advertisers, in terms of media spending
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H&M is rated as one of the world’s top 25 brands, so it’s a great candidate for one of our posts looking at how brands use the four main social networks. Via Sylvain Leroux
Daniel Jurado's curator insight,
April 15, 2013 2:48 AM
Si H&M los usa, por que son tan receloso el pequeño comercio de hacer lo mismo?
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Learn how to use Foursquare effectively to give a boost to your business . . .
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Whether or not your business is a bricks and mortar business or a pure on-line enterprise the management of your brand in different environments and for different market segments is becoming more complex and more important. Shifting public perceptions now make brand positioning a more difficult task and amongst business owners and managers there now exist a number of mis-conceptions in respect to brand building. This excellent article throws a lot of light on this changing world and should be read by anyone responsible for brand and reputation management especially in on-line endeavours. Via Daniel Watson
Matthew Wafer's curator insight,
September 25, 2014 11:56 PM
An interesting article on building a brand, with the focus being upon the brands image and position. Successfully positioning a brand can create that of 'monopoly' of the desired mind-space for the chosen audience. This article explains how to express strong and favorable associations with that of the desired target audience. And why the recognition and reputation between desired associations is important to a brand. 
Brett Reid's curator insight,
October 1, 2014 5:29 PM
Great article on Brand positioning . Brand Positioning plays a vital role in developing an overall brand strategy. The brand strategy is crucial to separate from competitors and be successful. The depth this article goes into surrounding brand positioning and building a brand strategy is very helpful. The article also talks about micro positioning , something i had never heard of before. 
Francesca Everard's curator insight,
October 2, 2014 7:48 AM
Brand Positioning is an essential part in developing the overall brand strategy. It is vital that the brand strategy creates differentiation from competitors to gain success and competitive advantage. This article goes further in depth about what surrounds brand positioning and how to create a brand strategy alongside to support it. |
