Design, Science and Technology

I selected this article from Curatti written by Jenn Herman because I'm love Instagram and if you know what you're doing it can be very effective if it's appropiate for your particular business needs.

Hashtags here and on Twitter are a must to keep the conversation going, attract potential customers and/or a following, learn what your competitors are saying and doing........but if you don't use them properly it can work against you.

Here are a few things that caught my attention:

Hashtags

Instagram allows you to use up to 30 hashtags per post. But that doesn’t mean you should be using that many! Depending on your brand and your audience, you will likely find a sweet spot between 5 and 10 hashtags per post.

Using less than 5 hashtags limits the number of searches in which your post will appear. But using too many looks spammish and can annoy your followers.

Use Relevant Keyword Hashtags

Your hashtags should include relevant keywords that are associated with your post. If you sell jewelry, including tags like #gold, #jewelry, #fashion, and #gemstones would be considered relevant.

These should relate directly to the item or content in your post.

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Thanks. Would like  to start optimising my use go #Insta an #Pin

I selected this article by Andrew Osegi for Kunocreativ because it addresses a topic that  every social media marketer should be concerned about.

He asks a very important question:

"How do we give value to the fleeting micro engagements that make up social media interaction?"

Some insights to get you thinking and leveraging your messages and conversations online.

Here are a few highlights:

As the web grows, so too will the number of users invested in social media networking. In order for anyone (brand or individual) to reap the benefits of social, businesses must establish a reputable (i.e. searchable) presence in their niche or industry. This takes A) time and B) money.

Your social strategy must reflect, and adhere to, the measurable data produced when posting. This data will direct how you conduct future social media campaigns - where ROI really matters. More on that in this article.

He refers to social capital - In an article by Rig Dragon, social capital is difficult to predict and measure, but most definitely applicable in social media. Social media, like advertising, creates unseen impressions too important to ignore. - Good insights here!

Takeaway:

Think of your social media efforts as a transaction of energy. Reciprocal conversation, online or in person, is rewarding to all parties involved.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

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