Three Awesome Things You Can Do with LinkedIn’s New Website Demographics | Design, Science and Technology | Scoop.it
"Recently, LinkedIn rolled out its new Website Demographics feature which allows any business that has a LinkedIn Ads account to better identify who exactly is coming to their site. While Google Analytics has for years shown us aggregate data with sessions, pageviews, and more, we actually don’t know who makes up these metrics. What LinkedIn aspires to do here is provide granular information..."

Via Jessica Kelly