Design, Science and Technology

The Twitter bio is one of the most overlooked features on Twitter (with lists). Many people think that no one looks at it anymore. Nothing could be farther from the truth.

Every time I check a Twitter profile, the first thing I focus on is the bio. If I find it relevant to me, I will have then read some tweets, and peruse lists. 

Making a Twitter bio shine is not difficult. Aaron Lee has some great tips for us. My favorite is #4: including the username of your employer. 

Read the article at http://www.postplanner.com/awesome-twitter-bio-ideas-to-entice-followers/

----------------

Cendrine Marrouat 

Is Twitter an effective marketing tool for brands? What sorts of challenges are businesses facing on Twitter? According to a recent survey conducted by SMMU, 40 percent of brands consider Twitter to be an effective marketing tool. Brands face a number of challenges (like building an audience, developing strong content, etc.) using Twitter as a social media marketing tool, with measuring Return-on-Investment being the greatest challenge.

 In addition, most brands have not used Twitter's paid services. In fact, some brands were unaware that they were available. Among Twitter features being used on a regular basis, Vine remains underutilized, despite the rise in popularity of video marketing. Check out this infographic for all the findings from the survey....