Social media marketing must be justified. Can we measure the value of social media and the conversation it promises?
Via janlgordon
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janlgordon's comment,
July 10, 2013 1:12 PM
Todd Akira Morikawa Thank you for sharing, very much appreciated!
snappstare's curator insight,
July 13, 2013 7:12 AM
fairly obvious, but always good to remind ourselves of the factors between loyalists and advocates of a brand
Trish Sadar's comment,
August 23, 2013 9:33 AM
Thank you for your insights! Donna, whether we are talking about a library or any other business. I think that it all depends on who my customers are. Who are they, what is important to them, and how can I add value. How can we as a business adapt, evolve, and respond to what our customer need from us. The art of story telling helps us to communicate in a way that we not only reach the minds of our audience...we also connect emotionally.
Grizzel Fonseca's curator insight,
May 13, 2014 4:05 AM
I agree with Coca Cola about moving away for creative excellence to content excellence. They have developed their brand and established it well in the world. They are looking at ways to stay on top of other competitors; it is very smart of them to make sure their consumers are happy with the product and how they can connect with audiences. By creating the brand and establishing the brand does not mean long term profit or customer loyalty. It is how the business continues to market the brand that results in customer loyalty and profit. Coca Cola that identify this and made it their focus to create a strong customer loyalty with their audience; making sure the consumer shall never drift away from the brand and company.
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Manú Iñaki's curator insight,
February 11, 2014 2:33 PM
Los usuarios de smartphones son importantes para la mercadotecnia
willdonovan's curator insight,
February 27, 2014 7:42 AM
INFOGRAPHIC ALERT: The Social Case for Mobile 1st
Brenton Millers's curator insight,
March 28, 2014 12:48 AM
This info graphic created by Unified shows statistics of how social marketers target people on a mobile platform.
Tentronix NZ's curator insight,
April 23, 2013 9:00 AM
Social Media is it worth your marketing efforts/time or still the traditional methods superseed the SM? It's truely stated as a matter of one's choice, totally agree!!
Angelica Laurencon's comment,
May 22, 2013 4:08 PM
Failure of Social Media as another marketing & PR channel, yes, but still very efficient for SMB in the new business of kindness.
Matmi's comment,
April 5, 2012 8:16 AM
Some great tips. Would you also spend the time commenting on the curated posts? I know there are some who believe that it is a necessity and others who feel there is no need as you are merely helping others to filter the noise. I try to mix it up depending on time available.
Tom George's comment,
December 20, 2011 3:12 PM
Hey Martin,
Hey the new post was great and I was happy to share it. Thanks. I have some new updates on the site you might like. |
I selected this article by Andrew Osegi for Kunocreativ because it addresses a topic that every social media marketer should be concerned about.
He asks a very important question:
"How do we give value to the fleeting micro engagements that make up social media interaction?"
Some insights to get you thinking and leveraging your messages and conversations online.
Here are a few highlights:
As the web grows, so too will the number of users invested in social media networking. In order for anyone (brand or individual) to reap the benefits of social, businesses must establish a reputable (i.e. searchable) presence in their niche or industry. This takes A) time and B) money.
Your social strategy must reflect, and adhere to, the measurable data produced when posting. This data will direct how you conduct future social media campaigns - where ROI really matters. More on that in this article.
He refers to social capital - In an article by Rig Dragon, social capital is difficult to predict and measure, but most definitely applicable in social media. Social media, like advertising, creates unseen impressions too important to ignore. - Good insights here!
Takeaway:
Think of your social media efforts as a transaction of energy. Reciprocal conversation, online or in person, is rewarding to all parties involved.
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Be a Curatti Insider - lots of articles like this and lots more great posts and services coming!
Read more here: http://bit.ly/1u5EDMR