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This article contains 4 helpful tools and resources around improving Marketing ROI, Social Media Marketing and improving business knowledge Via janlgordon 
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Measuring the success of a content strategy is not easy. There are so many factors and metrics to take into consideration! If you feel overwhelmed by the task, Pawan Deshpande's article will be very useful. The way he breaks down the process is fantastic:
He also shares some very useful tips to lighten the load. I particularly like this quote: "Start small. You don’t need to measure everything all at once. Rather than flying blind, start measuring something that’s easy for you and work from there." Read the article at http://contentmarketinginstitute.com/2014/11/8-metrics-conquer-fear-measurement/ ----------------
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Facebook have just announced Global Pages, a new structure that looks like it will provide a better localized experience for a brand’s customers . . .
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Page views, registered users, app downloads... Tech companies need numbers to show off to press and investors, even if they need to massage the numbers a bit. Hilarious video made by Vooza! Watch it at http://vooza.com/videos/bullshit-metrics --------------
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![4 Big Social Media Lessons from Small Businesses [INFOGRAPHIC] | Design, Science and Technology | Scoop.it](https://img.scoop.it/Q-QvqgHuB319uLEwmGtn9Tl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Social Media is not just a method only being utilized by big brands anymore. Small businesses are starting to embrace and implement social techniques on a grander scale.
A 2012 SMB Group Study found that 20% of small businesses use social in an ad hoc, informal way- to generate leads and drive traffic to websites. The study also revealed that 24% of small businesses are using social in strategic and structured way, including data analysis of market trends and customer driven product ideas.
The businesses practicing strategic social media enjoyed a higher level of integration amongst their departments. The largest disparity between the two groups was uncovered in Customer Service. Only 8% of the companies with an informal social media environment had integrated into Customer Service, while an impressive 43% of the strategic social group integrated Customer Service. That's quite a difference and food for though if your small business just kicking the tire with little or no social presence. Via Lauren Moss
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I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help create a successful marketing strategy.
Create more growth for your business with the right marketing tools.
12 Top Performing Marketing Resources
In order to improve your ROI and sales you need to have the right tools in place. I agree that in order to attract a larger audience it's important to take advantage of what's available.
Gilbert provides the best tools to help make your content go a lot farther with more conversions.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/A7303088ufe
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