With every human expected to own some 20 or more connected devices by the year 2020, the Internet of Things (IoT) is a phenomenon brands can’t afford to ignore.
Earlier, I wrote about how "It's Not Who Your Customers Are, It's How They Behave." Demographics aren't interesting in and of themselves — businesses benefit from their customers' (trans)actions.
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With every human expected to own some 20 or more connected devices by the year 2020, the Internet of Things (IoT) is a phenomenon brands can’t afford to ignore.
Customer Experience in the Internet of Things #H2MWP
Always easier to understand Customers Experience in infographic.