GetAtMe

This is why Vine is so important to today’s music scene.  Since Twitter made the decision to keep the platform Vine up (a really good decision seeing as that Vine is Twitter’s video engagement tool…), people in the music side of online music sales are pleased, why?  Because no other online video platform drove sales and actual music engagement like Vine (DoItForTheVine…).  The 6 second videos are the real challenge and viral video jumper cables, and with that announcement the kids went right back to creating viral music videos and challenges.

Why does the 6 seconds work so well, because the limited time you have in the video make the video’s producer focus on the viral ling impact moment and when it works it’s gold.  Twitter made a great decision to keep Vine up and immediantly the iTunes sale jumped right back up.  Twitter, thank you for making the right call… #DoItForTheVine

Here’s why we’ll miss Vine (Do It For the Vive…), we’ll miss Vine because Vine created stars out of normal people. No other site (IG, SnapChat, Facebook,) has had the capacity to develop normal folks into stars like Vine (only youtube has been close #DoItForTheVine). We’ll miss stars like the “DoItForTheVineGirl” because she reminded us that we all can have our 15 minutes of fame as long as we do something interesting, creative, and timely (#DoItFortheVine). Those 6 sec videos were the footprint of creating trending interesting content that allowed the site Vine to decide, “will it fly or will it die…” In a way Vine was the most democratic of all of the online platforms and that why it will be missed (#DoItForTheVine).

Pound for Pound no other site had the real ability to execute follower engagement like Vine (it was the 6 seconds…), unfortunately Vine’s strength (the follower situation…) also became its weakness. The Follower sites made it hard for Vine to truly monetize their product (a problem that all online platforms similar to Vine will at some point experience…) and the follower sites cluttered the timeline and made search situations (that weren’t attached to the follower situations) hard to get to. We will (as will all online…) miss Vine (#DoItForTheVine).

#ItsAboutTheMusic

#GetAtMe

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Twitter just announced they'll be shutting down Vine, so everyone is tweeting their favorite hip-hop vines.