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Look like I said before it no secret Imma Tinashe fan (man I don’t know what the labels doing with her because this young lady should have nothing but wins right now…) Its almost reaching appoint that artist like Tinashe may have better luck as indies because at times the majors are just not doing a good job in actually bridging online traction and actual sales. At times they are to focused on radio play and industry events (that leave the real buying fans out of the moment loop…) and they have really become vulnerable to online trolls (TMZ on steroids. So know the loudest kids in class get the attention as opposed to the real talent and they still don’t sell…) The majors have got to do a better job and usually why the indies do it better is because they are not weighed down by industry agendas and politics. Usually indies are just trying to answer a demand they have spotted in the market.
This collab with Britney and Tinashe really was a great idea (I hope the 12- 25 female buying public agrees…) and this may get Tinashe out of the line of fire of the online media trolls that are now trying to be the pay for play industry (the majors need to focus on this problem way more than pissing off djs about their mixtape leaks with licensing strikes. The media trolls are the one really destroying a new artist’s brand cycle by distracting buyers with TEA distractions on a daily basis ( I meant a pay for click business…)
This SLUMBER PARTY is a cool track. Is it smash (cause Britney needs a smash right now, we’ll see. Here’s the stats
TRACK- 3.9 This will be a track that djs will pitch up to a dance mix (if they want it to work. Yo RCA don’t let your licensing trolls piss off the djs on this record because the djs and the streets will have to deliver this one. Lets the online mashup fans do their thing (the pros don’t have followers that aren’t bought…Duh)… #NeedToListen
PERFORMANCE- 3.9 Britney and Tinashe delivers on this cut. Its whether the fans will connect to this message (and right now The WeekNd and Drake owns these female buyers. A The WeekNd feature could bring this home… #ImJustSayin
MUSCLE 3.3 The streets have no reason to help either Britney or Tinashe because licensing groups have passed off street influencers and at times the majors act like they don’t need these kids (bad mistake because they are the engaged customers and Tinashe knows it’s bad because she’s not dumb and it’s her generation. They need to listen to Tinashe and quit telling her how it needs to be done… #ItsHerGeneration)
JUICE 3.5 Now in this case, this song will live or die by the juice. A dance mix will help the clubs and money and promos will help in the radio area but the question will be (as always) will those promotional tools have impact with engaged buying consumers. For Britney she is no longer their peer to this group (she’s the adult) and Tinashe is almost about to outgrow this group. Will this new generation follow them (Ariana will have a thing or two to say about that…)
HITFACTOR- 3.7 The sales drove this number up (#44 on itunes) and the buzz is just starting, so it’s still early
TOTAL SCORE 18.3pts /25pts grade B these early sales and the industry push could deliver this cut in the marketplace. The SLUMBER PARTY concept is cool (video is nice) but in this online Pornhub generation that video might be a bit tame (I mean come on this new generation has been highly sexualized. You have seen Tumblr, they better hope Pornhub or Tumblr creates a SLUMBER PARTY category and then BOOM viral…#IDontMaketheRules)
That’s this GetAtMe MarketView on Britney Spears SLUMBER PARTY. Remember, “there’s nothing wrong with the record business that a good record can’t cure…”
#ItsAboutTheMusic
#GetAtMe
