GetAtMe

Now yall know I’m the biggest supporter of indies blowing up.  I just love it when these kids just blow a new cut out the box and have over 5000 downloads a day without so called street support, radio or industry so called insiders (how in the world did they blow up without it playing everywhere…? #lsmh).  You know why it blew up?   Because the fans want it and they showed that they wanted it by spending their money on the song on iTunes (now that’s business…).

That’s right these kids have sold another one.  JUJU ON THE BEAT by Zay Hilfigerr ft Zayvion MacCall is already sitting at num 14 on the itunes top 100 and is selling over 6000 downloads a day without a major industry push (how do they do it BATMAN…).  I love these David and Goliath stories in the music business and when I see it, I love to big these type of artist up.  Why? Because they prove that sells matter.

They did everything right (so far…).  No dumb ass licensing strikes from licensing groups on youtube that chase new interest away by the droves.  They didn’t put u the wrong song to make the fans go buy (hey the fans bought on their own… and by the way that putting up the wrong song business is by far the dumbest strategy in the history of marketing, just wanted to get that out for you to know my opinion of that foolishness…)  They didn’t use a public relations company to create a fake beef to drive interest.  Man they didn’t even put on a dress (in the name of looking more open minded on the world stage…).  No they did it the old fashioned way and just answered the markets demand for another dance craze record (aint that what Silento did before getting with a major…? Hmmm).  The fans ordered a hit and they delivered the product and 6000 downloads a day later, Zay Hilfigerr JUJU ON THE BEAT is on its way to being the next big craze record.

Some hiphop cynics are gonna say things like “that music garbage and it won’t last...” (didn’t they say that about RAPPER’S DELIGHT and hiphop…?)   It don’t have to last, JUJU ON THE BEAT has already generated over $12,000.00 in online sales without a major marketing campaign.  Just fans listening on Soundcloud and Youtube and an aggressive fan engagement strategy on Vine (the money…) and other sites.  This is just straight great business by these young entrepreneurs and they should be celebrated (as I’m doing…).  Remember you heard it here first on GetAtMe (which it seems lately I have to keep reminding folks) and to my indies out there, use these kids as an example to how to make sales happen.  Like I say all the time, in the music business it’s DEMAND AND SUPPLY, not supply and demand.

Remember “there’s nothing wrong with the record business that a good record can’t cure…”  Go check out Zay Hilfigerr’s JUJU ON THE BEAT ft Zayvion MacCall.  Its  #InTheMix

#ItsAboutTheMusic

#GetAtMe