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Dear Client
There is a horrible lie being perpetuated in hiphop, “sales don’t matter…” (which is the dumbest shit I’ve ever heard. Why be in business if you’re not selling something. That’s not a business, that’s a hobby…) Hip Hop has caught a disease of silliness where marketing matters more than sales (“if we just keep saying it’s a hit then they will believe it” Really they won’t…) The lie in hip hop has become bigger than the business and now the lie is the business model (this has gotta stop, it’s killing the genre…). Here’s the problem…
Kid’s (our core buyer…) usually don’t believe marketers (you can’t influence influencers that have been influenced by a budget. It doesn’t work unless you’re a marketing company getting said budget…) Real fans buy based on they want it first and they are real supporters of a certain artist and their lifestyle. Real djs want it first to have bragging rights for breaking a song first (the real currency of influencers…) So it doesn’t matter how much you market if it’s not a hit with 1st impact buyers and 1st impact djs (that cater to 1st impact buyers) When the air is not certain on a new song’s potential then the deciding factor becomes the songs sales (not streams. That’s like getting credit for a test drive of a new car. Oh they’re financing test drives now?) Sales become the determinate of potential demand and fans true connectivity and adoption to a song (radio plays only draws attention to songs, like commercials, but fans only buys a song if they want it or want to support an artist…) Buying (“I spent a $1.29”) is the true test of a songs market buoyancy, not whether they just like they song. Let’s be real, if your potential buyer won’t spend $1.29 on your music, then that means you have some work to do. Get to work. Now here’s the lie “we’ll fake the sales numbers to trick fans into believing it’s a hit…” I won’t even go into how dumb that is. Who expects to get paid off of fake fans with fake money that fake that they are buying (you see the silliness here...) and later wonder why they are on behind the music (“they didn’t pay me…” #smh )
The reason James Brown became such a success is because his ticket prices were always affordable (for his time and James Brown himself made promoters keep the tickets affordable or he wouldn’t perform #GoodBusiness ) and that allowed him way more exposure so that fans could decide for themselves the magic of James Brown and his music. It worked then and it will work for you today. One thing about the truth, you know the accounting will be right… The shortcut to fame is usually expensive if it’s built on a lie. Remember there’s nothing wrong with the record business that a good record and great performance can’t cure…”
#ItsAboutTheMusic
#GetAtMe
