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You might can hit a bigger spread with online promotions (that can also mean you miss bigger, it does go both ways). A million views on Worldstar can also mean you had a million misses if you don't sell anything on itunes. Cd's give you a better hand to hand engagement situation if your are picking engaged fans to promote to (The virus just doesn't spread as well through folks earbuds. Phone listenership is very interpersonal and you sacrifies picking up fans in the overheard situation... ).
