You know I took a moment off because I really wanted my blog to go in a different direction (I never meant for GetAtMe to be a hiphop industry pander piece…) It became clear to me that hiphop marketers were turning the digital hiphop marketing segment into a circus of foolishness (and I chose not to be one of the clowns so I took a step back…)
Many of the artist and songs I profile on GetAtMe, I don’t know these people, and at times I’ve gone out of my way not to know the artist because I really wanted to be the voice for great music for djs in all genres (I know it sound corny but that’s the real…). I didn’t want relationships clouding my views (and really, I’m not into being a groupie at all…) I didn’t do GetAtMe for clout and I really wasn’t interested in it as an entrepreneurial pursuit. I just wanted to find hot new songs (not nesseccarily artist…) and let the djs gauge the info for themselves.
I wanted to deliver information like Nelson George did when he was the editor of urban music for Billboard magazine. Entertaining, witty and informative stories on songs, artist and the industry. Somehow this thing GetAtMe became something else and now I want GetAtMe back. So I had to change it up and I will be driving home the point that sales is the only weight that matters (F*ck the industry politics…).
Your value as an artist is how many times a customer goes in their pocket (know this and embrace it…) Like I said before, if your friends would rather buy a Black and Mild cigarette as opposed to your music, then that says it all. You got work to do. It easy to say “I got you…” it’s more profitable when they buy the music (remember a stream is an excuse for why they didn’t buy. You don’t have to go in that pocket to do a stream. It takes a different type of commitment to buy.
So let’s get this thing back on track and remember "There nothing wrong with the record business that A good record can't cure..."
#ItsAboutTheMusic
#GetAtMe