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On the new Drake cut GET IT TOGETHER (probably the real hit off the album,) is a new voice that stands out. That voice is Jorja Smith. (Black Coffee is also on the cut…). Why does Jorja’s voice stand out? Well it’s because her voice is an eerie combination of Erykah Badu and Lauryn Hill (I’m not joking…). With that voice and her very euro cosmo struggling model Tumblr look, well it’s gonna be hard for her to miss as an artist (that is of course if her people make sure that she is on hit songs and not just very artistic song that will be targeted to a limited market segment…)
BEAUTIFUL LITTLE FOOLS is a great song (it might not be a hit but it is an excellent showcase for this new talent. GET IT TOGETHER although is a flat out hit (with a break beat that sounds very similar to IM TO GOOD FOR YOU… hmmm). This cut is a strong cut and urban radio will love this cut if they go on it. BEAUTIFUL LITTLE FOOLS although is just a great song, especially for the online community and keep in mind that sometimes cuts that are narrowly targeted to a particular market segment suffers in the other 4 segment in the 5 segments area (streets, online, clubs, radio and retail). Usually these 5 segments have to work in concert for you to have a smash hit. BEAUTIFUL LITTLE FOOLS will definitely have challenges in the clubs and streets and currently there is no retail movement. That’s why Drake’s GET IT TOGETHER is an excellent medium for hiphop to meet this new and talented voice.
Maybe this “BEAUTIFUL THING” will GET IT TOGETHER and become one of the great new hiphop voices. The potential is definitely there. Jorja has the look and her talent is unique. All of that make for an exciting combination waiting to emerge. Remember “there’s nothing wrong with the music business that good music can’t cure…”
#ItsAboutTheMusic
#GetAtMe
