GetAtMe

Sometimes the simplest answers are the best.  It seems like today music business execs are hellbent on destroying music as an industry (which is what happens when your hires don’t come from retail or radio…).  Some of today’s music business solutions are so short term for the industry that some of these decisions are decisions that will one day make our industry implode.

The “Its All About The Money…” mentality has created a cottage of lazy thinkers and conmen in the music business.  It’s like all the slow thinkers in class all wound up in the music business with no respect for analytics or math (“I’ll mess up a $100,000.00 budget on a gut feeling, what you think?).  This mentality is killing our business and music is so important to our culture as a whole.  Yes at times “ITS ABOUT THE MONEY” but for some folks it’s also about betting right for themselves, investors and music fans.  Like I’ve said before, If you have to spend $400.000.00 to get a 12-17 year old music fan to spend $1.29, then you don’t have a product (“We’ll just rig the numbers and overcharge corporate advertisers to align with the fugazzi artist instead of getting kids to engage at a $1.29, yeah that’s the plan…” #JustRealTalk ).  We gotta do better as an industry and as a genre.

#ItsAboutTheMusic

#GetAtMe

Man yall know I try to keep it sort of light with GetAtMe (yeah right…) but there’s always some idiot that makes me tell the truth.  I really just want to review good music.

HipHop has become one huge ass fugazzi and the labels (at time trying to act like master villains..) are becoming masters of foolishness,  The labels through licensing groups have continued to attack fans and djs and chase buyers away with licensing strikes (this sh*t is so massively dumb…).  What’s worse is that they are the reason that downloads sells are dropping, not the free downloads.  Why, because the mashups, mixtapes and covers are viral influencers that trigger trends and itunes sales...

In the music business we have a process that’s called seeding (these new school music execs who are really glorified interns who’ve never work in retail or radio, have no awareness of this process.  The process is simple, we seed a 1000 (promos) for word of mouth to create 3000 sales. These free downloads are the start of the conversation whether a song is a hit or not.  It’s a very necessary process. From early adapter consumers to influencer djs, this is the starting point for a hit song.   Some of the tools that give us an indication of a song's legs are the remixes, mashups and covers that fans produce with the song.  This is who the licensing people have decided to attack in their infinite wisdom.  Your (the artist…) influencing fans. (did I mention that they were influencing fans...).  This has got to be one of the stupidest strategies in the history of business (“lets piss off(or on) the influencing fan bases in an effort to extort $1.29 out of them so we can charge the labels to do what they will do for free,,,”) #JustDumb.

The labels have one job essentially; upload an mp3 that has the market potential to sell.  That’s it.  I mean I know it’s not calculus or string theory so why is this becoming such a costly task that they have to attack the fans as shade for their incompetence (I’m not going to say theft, that’s dry snitching…).  The artist should be mindful not to allow the professional fans at the label to become the aggravant that drives a wedge between current and potential fans (its sort of like an unconscious way of hating.  “pay me while I drive your fans away cause I can’t sing or rap”  did I say this was just dumb?)

We gotta do better as an industry or one day there will be no HipHop or worse, no music industry.

#ItsAboutTheMusic

#GetAtMe