There’s a saying “that a picture say a 1000 words”, well this video says volumes. Rihanna has always established that she’s gonna be true to her roots and this video is just an extension of that. But FRFR folks Rihanna is on her way to a movie and this video looks like nothing less than a demo reel for movie producers and booking agents (Rihanna wants to be in Bad Boy 4 on the for real tip…). Its seems that Rihanna has decided what’s next for her (no matter what someone else thinks. It’s clear their time is about over #IWonderWho).
SONG- This song is hot and the video compliments it well… 4.6 pts
PRODUCTION- This production is top notch (as expected by Rihanna). The dark club setting sets the island tone (sort of like SPRING BREAKERS meets SCARFACE…) 4.5 PTS
STORY- This theme worked well. This video looked like a coming attractions clip (which really works)… 3.8pts
TIMING- Dropping this right on the heels of the WORK single and other trending online gossip issues is either great planning or just dumb luck. Either way it works… 3.7 pts
HITFACTOR- Come on its Rihanna, it’s hard for her to miss…. 4.7pts
TOTAL- 21.3 pts (out of 25 pts) grade A This ones gonna work. This video will start a conversation in the streets but the dj’s and fans are gonna deliver this cut,
#ItsAboutTheMusic
#GetAtMe