GetAtMe

https://www.quora.com/Why-do-American-Idol-and-X-Factor-winners-usually-become-irrelevant-despite-backing-from-multiple-successful-producers/answer/Reginald-Shipman

Here’s why, contrary to popular belief, in today’s online music market, consumer fan loyalty leans more to the artist’s lifestyle ( or to the social media lifestyle that’s portrayed…) The producers, songwriters and industry power players, don’t nearly carry the weight that they want people to believe because a kid in his bedroom on a computer and Fruity Loops has a better idea of their peer market pallet for music in their tribe (I use the word tribe because it’s better suited than market segment…). These artist can be great and the production and songwriting can be excellent but if they don’t communicate the right message to the “buying audience” (notice I didn’t say streaming audience…) at the right time, then it’s like a professor trying to communicate to a kid with A D D and they are really just boring the kid to death and the message is lost in the delivery.

In today music market its more about the message and messenger to a certain tribe as opposed to a song, performance or production. All the talent and production in the world means nothing if the song fail to communicate a certain tribes message of the moment.

These shows are very entertainment industry driven and usually the last person to know what today’s 1st level attention interest in market music exposure are industry people who are driven by personal power agendas and industry ego stroking moves.

Take the artist Jessica Sanchez. Before American Idol her online presence and tribe was an incredibly amazing and productive group (#TeamJessicaSanchez). They were like twitter soldiers waiting for orders. After American Idol she got caught up into industry power moves, songwriters, producers and Jimmy Iovine’s so called vision when really all she had to do was get on a Drake feature and combine his tribe at the time and hers tribe at the time. End result, Drake from mixtapes to megastar and Jessica Sanchez from potentially the next Whitney Houston to American Idol footnote.

There are 2 artist now that we know definitely will sell.  Rihanna and Drake.  It’s proven.  Drake and Rihanna sell like no other artist at this time (I mean #frfr no one).  BITCH BETTER HAVE MY MONEY, BACK TO BACK, HOTLINE BLING, WORK, ONE DANCE and now NEEDED ME.   All these songs in common, huge sales number.  Not only are these songs popular but they are selling in huge numbers (really huge numbers…).  These two artists constantly have back to back hits.  Are Rihanna and Drake the new hiphop royalty?  If sales numbers are the indicator, then yes.

What is it about these two that they have now become the voice for their generation (and pockets)?  Is it just the music?  Is it just they’re style?  Is it a combination of both?  I think it’s all three.  Rihanna and Drake both have that streak of star rebellioness that helps a new generation define its voice. They both know what to say and when to say it (that’s something that stars do to both define and lead in its fans lane and voice…).

You see it takes more than THE MACHINE to develop a star and a star’s movement (contrary to beliefs of some of today’s PR idolmaker’s ideas…).  It also takes the star’s ability to connect and speak to their fans in their fans voice and space at the right moment.  Elvis did it, the Beatles did it, Michael Jackson did it and so did Prince.  It seems that Rihanna and Drake have the ability to do this on autopilot.

This is GetAtMe and remember…

 #ItsAboutTheMusic

#GetAtMe