You know in checking out new music, I'mma tell you at times, it get’s sort of mundane (for Hiphop to be so much about creativity, lately it’s just not that creative...) So, when this cut came across my desk, I’ll admit, I wasn’t really checking for it but after realizing it was sitting at #22 on itunes with over 1140 download before 7 am and over 3.5 million views on YouTube, well I had to give it a look.
When I first heard it, I was like ok, is this guy just trying to be a hiphop Donald Trump/ rapper or is Tom Macdonald just guilty of being too honest (you know old people say “everything that comes to mind don’t need to be said...”). Look Tom is talented (no doubt...) and after looking through some of his other cuts, believe it or not, this guy is incredibly conscience. So why on this song is he looking like an Ozzie Osborne/69 hybrid (yes it was confusing to me also...) You know why? because it works. It got our attention and he made u look (ok he won that one...)
Tom Macdonald may have said every trigger insult there is in this song in the name of honesty, but guess what, maybe honesty is what hiphop is missing right now. I mean a guttural honesty that catches our attention and makes us think (are we homophobic if we don’t want to sleep with a man?). Tom touches a lot of areas and his complaint that maybe we’ve gotten a little to sensitive may be warranted. I mean have we? have we become a society that whomever we disagree with we try to herd cancel them and their opinion? You know that might be a problem also. What I do like about Tom is he seemingly doesn’t give a fuck about the HipHop industry gate keepers (it seems like he’s willing to go toe to toe with them and has no problem with the hate that he may receive). Impressive.
Look before you judge him to be the next antichrist (I almost did) go take a look at some of his other work and I think you’ll appreciate his whole body of work (I was especially impressed with a cut he made called “If I was Black”. This is an interesting and and creatively honest look at how whites would perceive things if they were in our shoes as urban Americans. It’s good work) I hope that in his quest for gaining attention through shock, that the hiphop community will not miss that his honesty has some merit (even if they don’t agree.
So, with that being said, I’mma give Tom Macdonald “People So Stupid” a grade of HIT. I know there are some that will feel that he’s just hype (those who are not willing to overstand his message...) but for me he did for me something that Hiphop ain’t been doing lately, and that is, he took an idea and made it an interesting conversation, and for me, that’s an essential part of hiphop. Even if I don’t agree with him
Remember “there’s nothing wrong with the music business that good music can’t cure...”
#ItsAboutTheMusic
#GetAtMe