I know what you are thinking. Yet another Google+ post about how great the social platform is and how it can kill Facebook. Well, hold on a minute and hear me out. Yes, I’ve been testing Google+ extensively over the past two weeks. Yes, I think Google did a fabulous job with its social platform. And yes, I think Facebook should be worried. Google+ can definitely pull users and usage away from Facebook, which can cause problems for the giant social network. But I’m not here to write about Google killing Facebook (or vice versa). I’m going to write about the unique advertising opportunities that are possible now that Google+ has arrived. No, the opportunities aren’t available yet (and the screenshot above isn’t real), but they could be, and soon. Needless to say, it’s an exciting time for digital marketers.
Since I started testing Google+, I’ve been thinking a lot about how Google could monetize Google+ via its AdWords platform. Google can do something advertising-wise that Facebook hasn’t been able to do (and probably won’t be able to do), which is close the loop between Search and Social. That’s an incredibly important point, and one that marketers should start thinking about now.
Read more: http://www.searchenginejournal.com/examples-of-google-advertising/31082/#ixzz1RxTiU8rC
Since I started testing Google+, I’ve been thinking a lot about how Google could monetize Google+ via its AdWords platform. Google can do something advertising-wise that Facebook hasn’t been able to do (and probably won’t be able to do), which is close the loop between Search and Social. That’s an incredibly important point, and one that marketers should start thinking about now.
Read more: http://www.searchenginejournal.com/examples-of-google-advertising/31082/#ixzz1RxTiU8rC
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