I have tried to give an answer to the questions agencies and
announcers have asked me such as :
- Why everybody is saying that digital takes consumer engagement to a
new dimension ?
- What can digital media deliver vs. other media ? Is it just better
ROI or can I reach more people, in better ways ?
- How can creative power be boosted to capture consumer interest and
love ?
- What can I expect from digital : an increase of awareness, of
purchase intentions and even an improved brand image ?