I have tried to give an answer to the questions agencies and 
announcers have asked me such as : 
- Why everybody is saying that digital takes consumer engagement to a 
new dimension ? 
- What can digital media deliver vs. other media ? Is it just better 
ROI or can I reach more people, in better ways ? 
- How can creative power be boosted to capture consumer interest and 
love ? 
- What can I expect from digital : an increase of awareness, of 
purchase intentions and even an improved brand image ?