Fashion & technology

Over three quarters of consumers use their mobile to learn about a product, with most wanted packaging to display QR codes, according to new research.

The call to action for beauty and cosmetic companies is going beyond ethically sourced ingredients. Consumers are starting to request that the brands they support have their products sustainably manufactured as well. What does that mean for companies within beauty and cosmetics?
It means innovation and change. It is taking their traditional supply chain and having a hard look at their environmental impact from carbon emissions, waste management, sustainable resources and alternative packaging solutions.

The ongoing fast fashion trend means clothes consumption continues to rise year-on-year. In 2019, UK consumers were reported to have spent a huge £61bn on new outfits, and it’s estimated that 13 million items of clothing end up in landfill every week. This is the product of our throwaway culture.

For nearly a century and a half, from the mid-1800s to the late 1900s, the apparel industry was New York’s largest and largest manufacturing industry. The city produced more clothing than anywhere else in the world, and New Yorkers worked more in the clothing industry than in other jobs.

Lithuanian secondhand fashion unicorn Vinted has raised a further €250m at pre-money valuation of €3.5bn. The Series F round will be used to expand into new markets as well as invest in products and staff. Europe’s largest online consumer-to-consumer platform, Vinted claims to have more than 45m global members, and around 300m items listed on its sites.

The competition is open to new businesses in the UK and Ireland which are using innovation to have a positive environmental or social impact. Shortlisted businesses will be invited to pitch to a panel of experts on stage at The Good Business Festival in Liverpool between 7th and 9th July.

AR has already showcased its capability to deliver unique interactions for users, allowing brands across all industries to connect to the next generation of consumers with a simple tap into their mobile devices

Some industry leaders have postulated a future with no need to grow raw cotton and a fashion industry that thrives on recycled and upcycled materials alone. While the point where we’ll negate the need for fresh raw materials is likely a long way off, not to mention questionable as a benchmark of sustainability, the proportion of sustainably sourced materials that go into our apparel and footwear is already growing rapidly.

Gaining traction only in the last decade, adaptive fashion refers to clothing that accommodates sizings, customisations and fit for wearers with diverse mobility challenges. A large percentage of these consumers comprises the elderly. As it stands, inclusive clothing remains on the fringes of fashion and has yet to break into the collections of mainstream brands and designers.

Human has indulged in fashion all way from centuries back and we are still evolving in this aspect. Fashion is one of the things of this our planet that is not static, it’s even fascinating that it’s based on tribes, ethnic groups, countries, continent, organizations, occasions and individuals. It’s been a long run for fashion and it’s not slowing down, instead it’s going stronger with a will to take it to higher places daily by those in the fashion industry.

The truth is that brick-and-mortar stores have been on a steady decline since as early as 2017 to 2019. In what the fashion industry refers to as the “retail apocalypse”, major retailers have been forced to shut down as they fail to maintain the interest of their customers who have succumbed to digital marketing, finding more convenience and better price points as e-commerce increases.

Mobile technologies are a constantly emerging medium for our most innovative business concepts to be implemented on. They allow user engagement at a different level, create deeper brand partnerships and present them in the current digital environment, which is becoming much more mobile today.

À l’occasion des fêtes de fin d’année, la maison de couture parisienne complète ses traditionnelles boites cadeaux par un filtre inédit animé.

The vast majority of consumer fashion is stuck in a linear model with most used clothes perceived as having no value and being disposed of at an ever-increasing frequency. If the consumer attitude towards clothes purchasing changes sufficiently, it could encourage a huge shift in the fashion industry which would flow back through the supply chain and drive a step change towards putting the circular economy at the heart of the fashion industry’s approach.

With the rise of social media, many brands have established their presence on various different platforms in order to increase consumer engagement and to promote their products. And over the last few years, there has been a rising trend of collaboration between cosmetic brands and influencers, who can reach many thousands, even millions, of people and therefore greatly promote brands and their products. This kind of collaboration is especially seen on Instagram, YouTube and more recently, TikTok.

We invest in new and disruptive business models in marketing, digital, R&D, communication, supply chain, packaging and we support startups with the L’Oréal global ecosystem

Not only that, AR is a great way to make shopping more engaging, exciting, and personalized. Having the ability to try products increases the confidence to buy and makes the entire shopping process much more convenient for customers. Not to mention that they can even try products without leaving their homes.

Lyst is an aggregator where users can access multiple online shops at the same time, so they can browse different brands. It is backed by Fidelity International, Novator Capital, Giano Capital and C4 Ventures, as well as luxury giant LVMH.
“Lyst is rapidly becoming a fashion category leader, which hundreds of millions of fashion lovers rely on to decide what to buy,” said Chris Morton, chief executive and founder.

A look at the evolution of the fashion industry and where technology is taking it next, from AR/VR dressing rooms to temperature-changing smart fabrics and beyond.

Brands need to pay attention to the unprecedented growth in the recommerce market that’s being propelled by consumer demand for sustainability as well as e-commerce and massively scalable traceability technology.

The record-keeping innovation is being utilized for acquiring straightforwardness in the fashion business industry, supply chains management, following the government assistance of assembly line laborers, and moving the responsibility for design, among plenty of different zones which are the business' steady independent of what is in the pattern.

Leicester has the second largest concentration of textile and fashion manufacturing businesses in the UK and historically, has always been a major hub for the country's knitting industry.

Après Hermès ou Valentino, Balenciaga mise à son tour sur les jeux vidéo pour promouvoir ses collections. Une manière de surfer sur le succès d’un secteur en pleine expansion.