Australians choose holiday destinations based on Instagram photos | eTourism Trends and News | Scoop.it

The opportunity to snap a great photo and post it on Instagram is now a key driver for Australians choosing their next holiday destination, according to travel website Expedia's latest report. Among the report's insights include:

 

Expedia data shows most Instagram users think about potential photos.Half of those surveyed say a digital camera is now essential for travel.Only 7% of Australian travellers deem selfies sticks to be a travel essential.85% of Australian Instagram users choose a country to visit based on what will look good on social media.97% of Australians say they have a bucket list of places they want to visit in the next five years, with Melbourne, Sydney, Hobart, Gold Coast and Perth topping their domestic bucket lists.

 

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Via Tourism Australia , Andrea Rossi