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YOU might be making these Psychological Marketing Blunders. So Stop it! Give value first. Attract people. Don't shout, don't sell hard first..
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Scooped by Geoff Dodd |
Scoop.it!
Geoff Dodd's insight:
It is basic entrepreneurship. As fundamental as it gets. Use solid psychological marketing strategies.
Please don't make these psychological marketing blunders. Don't sell hard at the outset. Give some free value first. Don't write ads that look like an advertisement. Don't make your ads look the same as everyone else's ads and marketing materials.
Be bold and unique. Just like the late great Clayton Makepeace. What a great writer! Pity he passed away in early 2021. Or was it in 2020? He addressed the predominant emotion of his prospect, the reader.
Psychological marketing strategies and tactics need to be expertly designed. Never leave these tactics to a graphic designer. Employ an expert copywriting and marketing consultant like Roy Furr or John Carlton.
Thanks for being an effective business entrepreneur and doing the right thing. Think through your business psychology and public relations very, very carefully. Improve on what Elon Musk does. Don't go spouting off spontaneously on Twitter because whole markets can shift from a bull market to a bear market on the tweets of one single influencer.
These are still the insanely volatile days of social media and the digital revolution in the decentralized finance arena.
The Manager,
Marketing Psychology
Business in the 2020s.
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