Mitch Free writes on Forbes about the unique business value that curation can bring to those markets where there is already an abundance of choices.
"The web has revolutionized access to information. If you travel to a new city, you don’t have to wait to ask a hotel concierge or local contact which restaurants are worth your time: that information is at your fingertips long before you arrive.
The web’s universality and ubiquity are also its weaknesses, however: even if all are listed online, choosing from the 25,000 restaurants in New York City still requires a local’s advice.
While “curation” might bring to mind the image of a red-jacketed museum staffer scowling at you for taking flash photographs, in the digital age it’s becoming an increasingly critical – and lucrative – business model.
No longer is access to information precious in itself. Information is overwhelmingly available, and those in a position to tame the tidal wave into a useful format offer a valuable service."
The articles uses as a reference example the case of a new restaurant listing site that curates the best 100 restaurants in 100 cities by charging qualifying restaurants.
Non-Profits are a commodity. There are over 1.5 million of them in the US alone, all with great causes, all with their hands out to ask for money. Enter Donor Fatigue. Want to stand out? Become "the" source of information on your cause. In other words, give to get. You will stand out. You will gain trust. And, you will raise money.
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La curaduría de contenidos como modelo de negocios, por Robin Good.
Mitch Free writes on Forbes about the unique business value that curation can bring to those markets where there is already an abundance of choices.
"The web has revolutionized access to information. If you travel to a new city, you don’t have to wait to ask a hotel concierge or local contact which restaurants are worth your time: that information is at your fingertips long before you arrive.
The web’s universality and ubiquity are also its weaknesses, however: even if all are listed online, choosing from the 25,000 restaurants in New York City still requires a local’s advice.
While “curation” might bring to mind the image of a red-jacketed museum staffer scowling at you for taking flash photographs, in the digital age it’s becoming an increasingly critical – and lucrative – business model.
No longer is access to information precious in itself. Information is overwhelmingly available, and those in a position to tame the tidal wave into a useful format offer a valuable service."
The articles uses as a reference example the case of a new restaurant listing site that curates the best 100 restaurants in 100 cities by charging qualifying restaurants.
Rightful. Interesting. 7/10
Full article:http://www.forbes.com/sites/mitchfree/2013/08/05/curation-by-connection-one-hundred-tables/
Non-Profits are a commodity. There are over 1.5 million of them in the US alone, all with great causes, all with their hands out to ask for money. Enter Donor Fatigue. Want to stand out? Become "the" source of information on your cause. In other words, give to get. You will stand out. You will gain trust. And, you will raise money.