What is a Unique Selling Proposition and Why You Need One [VIDEO - Feedback Requested]
ScentTrail Marketing is about what is happening NOW in Internet marketing.
Atlantic BT is working with Ryan Shelley (@barnapkins) to create short videos about Internet marketing. We've been tweaking the format and have learned a few things including:
* Standing up is better than sitting down (more energetic).
* Short is better than long (duh).
* Graphics and b-roll footage help pick up the pace.
* Important to address the camera.
We just tested only having ONE person speaking instead of two. My concern is two people becomes strange. It feels like WE (the two people on camera) are having the conversation instead of sharing with the viewer.
I think two people work here thanks to Ryan's editing. What do you think? One person talking to the camera or two people where there is an onscreen moderator (a guide), but most of the talking comes from one of the two?