Ecom Revolution
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February 11, 2016

6 Content Marketing Tactics for Ecommerce Merchants
Martin (Marty) Smith

There may be hundreds of tactics that you could consider content marketing. So the six content marketing tactics briefly described here are certainly not an exhaustive list. But this short list does, perhaps, represent some of the best, easiest to understand, and most common content marketing options for small and mid-sized ecommerce businesses.

 
Martin (Marty) Smith:

Commerce - Community & Content rubicons Are CSF's
No way you win online these days without crossing one of the toughest rivers in my Director of Ecommerce tenure -- making content, commerce and community sing happily around the campfire. Good tips here and I will weigh in soon. 

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Marco Favero's curator insight, February 11, 2016 3:52 PM

aggiungi la tua intuizione ...
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November 1, 2015

Ecom Tips Magazine Starts 11.2 on Curagami
Martin (Marty) Smith

Ecommerce Tips Magazine
How did we make over $35M in online ecommerce? Sure we tell you then you tell five people and before you know it everyone knows our secrets (cool with us). That's why we will be sharing our favorite ecommerce tips every day next week at
http://www.curagami.com  

Be there or don't make as much money this holiday selling season as you could.  

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May 4, 2015

Ecommerce: 30 Must Master Tactics Infographic Explained via @Scenttrail
Martin (Marty) Smith

Ecommerce is changing fast. This Scenttrail Marketing post shares and explains 30 "must master" to win ecommerce strategies and tatics.

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May 1, 2015

30 Things You Must Master To Create Great Online Commerce #infographic

Martin (Marty) Smith

30 Ecom Strategies & Tactics To Master
No wonder most ecommerce teams feel overwhelmed. Off the top of our heads we came up with 30 complex "mini-systems" that must be mastered to create greatness in online commerce.

Gone are the days when a little of this and that could win the day in online retail. Today all 30 of these tactics and strategies dance together requiring sophisticated understanding of individual trends, tools and ideas to win.

Things change too fast to really KNOW anything. Instead teams must surf waves, learn and fail fast and then wax up their boards for another wild ride.

Did we miss any BIG IDEAS your ecommerce team is managing. Soon we will support this infographic with a http://www.Curagami.com post to further explain each strategy and tactic. In the meantime let us know what we missed in comments or email martin(at)Curagami.com.

Thanks and remember DEEP SLOW BREATHES and if you aren't having FUN your visitors will know. They will feel it.

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William Caleb Rodgers's curator insight, May 3, 2015 10:36 AM

Do you have what it takes to be a master of online commerce?

Get your Free Internet Marketing Strategy Gifts here...

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April 21, 2015

Ecommerce Strategy vs Tactics via @HaikuDeck
Martin (Marty) Smith

Ecommerce Strategy vs. Tactics
Which comes first ecommerce strategy or tactics? Trick question. Doesn't matter as long as you end up swimming in a blue ocean.

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January 22, 2015

Long Tail Ecommerce: Pin to Win via @Curagami
Martin (Marty) Smith
Never been more important to know your website's long tail than in ou social / mobile / connected time as Amazon proves and WaNeLo illustrates.
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February 18, 2014

Trends and Strategies For The Commerce Marketer
Martin (Marty) Smith
Marketing driven commerce is about engaging your customers whenever and wherever they are. Get started in creating new marketing strategies and optimizing current ones with guidance from these white p
Martin (Marty) Smith:

Excellent ecommerce white paper from Bronto my favorite email marketing tool. Trends include:

* Mobile Pushes desktop to the side.
* Content is KING but focus is Queen.
* Retargeting works but know when to stop.

* Value comes from relevance.
* Beware of ISPs & online services bearing gifts.

* Automation is your friend, but don't forget PEOPLE.

Excellent report especially on mobile and how mobile is changing everything.

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August 13, 2013

3 Christmas Ecommerce Marketing Strategies
Martin (Marty) Smith

Holiday Ecommerce
Good article on Holiday marketing strategies. Most Ecomerce retailers are putting finishing touches on their plans. I like the way this post organizes RETURN first. Always easier to sell MORE to people who already love you. I would add these tips for returning:

* Ask for advocacy.

* Gamify something.

* Curate something.

* Pad or Phone something.

Find a way to take some direction from your customers. When we ran out of sale inspiration we asked our best customers what we should put on sale when I was a Director of Ecommerce. We got great suggestions and sales. One great rule to ecommerce Internet marketing is when in doubt ASK.

This year I would make it a point to ASK for advocacy, create a game (or two or three) make sure you make your holiday gig MOBILE and curate something of THEIRS to your site.

Inbound Marketing
Some of the same advice, especially the mobile part, goes for inbound B2B marketing during 4Q. Create a cool User Generated Content (UGC) contest and curate content, ideas, comments and visuals from your visitors, customers, advocates and friends.

PPC
I wouldn't buy anything NEW during 4Q despite the incorrect belief that MORE can help if numbers start to dip. PPC is a TIMED and REPUTATION activity so double down on what is working but don't buy NEW until after 1.1.14.

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