December 15, 2013
The New Normal? Showrooming So Use It to Advantage [YES, finally voice of reason]
Martin (Marty) Smith
Target's not alone in this relatively new attitude about the phenomenon known as showrooming. Shoppers are busy looking for the best deal and more and more are using their smartphones and tablets for showrooming.
Martin (Marty) Smith:
Why We Don't Learn Until The TRUCK Hits Us
Retailers have been funny birds about showrooming. Target removed iPads from their store as if that would solve their "showrooming: problem. Showrooming, using a physical store to test look and feel and then BUY online and not necessarily from that store, is here to stay.
Finally there is post that tells retailers what every Internet marketer already knows - when a trend is inevitable surf it don't fight it.
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