June 28, 2013
Email Marketing Still ROCKS: Importance and Benefits of Email Marketing
Martin (Marty) Smith
Email marketing is important for many reasons – as long as you use it properly it can give your business a boost with very little resources invested.
Martin (Marty) Smith:
There is no doubt email marketing remains a major conversation provoker, traffic generator and relationship builder. This article doesn't address the NEW realities of email marketing such as:
* Better look good on mobile.
* Mobile changes CTA and email construction.
* Mobile is the gatekeeper of email marketing now.
* Email better be organized by personas and segments.
* Batch and Blast days are long gone.
* How to support email marketing with social and mobile.
But it is a very solid article on why email marketing is far from disappearing. Different yes, gone not even a little bit.
No comment yet.
Sign up to comment
