Simple E-commerce Stories - How To Tell Them shares storytelling secrets such as how details create trust & why a little romance in About copy is good.
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August 19, 2014
Reduce Cart Abandonment - Steal This Simple Idea From Poster Print FactoryMartin (Marty) Smith
StealThis: Got The Best Deal Page If you have a "promo code" box its an IMPLIED promise. When you explain the promise in a relevant way, in my case for new customers, you win and cart abandonment goes down. |