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Cart Abandonment - An Easy Way To Recover A Million Bucks
Great tips here on how to reduce shopping cart abandonment including:

* Reason #1: Lengthy registration forms
* Reason #2: Single channel experiences
* Reason #3: Sheer timing

That last one can be a real killer. People want to know their costs so they test the cart. Finding ways to add information about shipping upstream can reduce cart abandonment.

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Martin (Marty) Smith

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