Marketing driven commerce is about engaging your customers whenever and wherever they are. Get started in creating new marketing strategies and optimizing current ones with guidance from these white p
Martin (Marty) Smith:
Excellent ecommerce white paper from Bronto my favorite email marketing tool. Trends include:
* Mobile Pushes desktop to the side.
* Content is KING but focus is Queen.
* Retargeting works but know when to stop.
* Value comes from relevance.
* Beware of ISPs & online services bearing gifts.
* Automation is your friend, but don't forget PEOPLE.
Excellent report especially on mobile and how mobile is changing everything.
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