4 eCommerce packaging trends that we will see in 2014. Discover different companies that are using their packaging with additional value to sell more.
Here is my take:
Green Packaging (unless the supply chain has gotten vastly better I don't agree. If mainstream packaging suppliers are offering green alternatives that are price competitive a smart ecom site could riff marketing value greater than the cost.
2nd Life Packaging - this is an interesting trend. Think of it as can you easy include instructions on making something new from your packaging. If you can then instead of one and done you packing and may have a longer shelf life right along with your marketing message. Longer YOUR packing is in THEIR home and not the landfill the better.
Functional packaging - much like the last trend creating packaging that helps solve pain points is good for branding.
Mixing and Matching packaging concepts - selling baby clothes in sushi packaging and so making your brand and line of baby clothes more "purple".
