"When you have rising monetization, rising growth and rising data collection, it drives a lot of regulatory scrutiny whether it’s related to data privacy, competition or safety in content."
Meeker is as close to Nostradamus as we are likely to get.
Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
"When you have rising monetization, rising growth and rising data collection, it drives a lot of regulatory scrutiny whether it’s related to data privacy, competition or safety in content."
Martin (Marty) Smith:
Meeker is as close to Nostradamus as we are likely to get. August 25, 2015
5 Tips To Help Online Merchants Cross the Content - Commerce Rubicon via @CuragamiMartin (Marty) Smith
5 TIps To Cross Ecom's Rubicon
Ecommerce Strategy vs. Tactics Yesterday at the Digital Summit in Charlotte, NC we ran into a familiar problem. "Marty we don't have any content," an growing ecommerce website shared. * Begin to CURATE content. * Curate 90%, Create about 10%. Hero Marketing: Compete with Amazon shares passion, customer focus, exponential thinking & need to create movements not promotions needed to win online and how SMBs can compete with Amazon. February 3, 2015
Why Is WaNeLo.com Killing It? Long Tail Ecommerce via @CuragamiMartin (Marty) Smith
WaNeLo.com There is a new invisible giant, a giant using 5 "tricks" so the "new seo" is hard and harder to see and understand. This Haiku Deck and Curatti blog post is about how to see the invisible giant. How to win hearts, minds and loyalty online. October 16, 2014
Can't Is MUSIC To A Marketing Geeks Ears: Added Daily Diary To Ecom RevolutionMartin (Marty) Smith
Ecommerce Revolution In 2015 Revolution Has Begun, Now Join & Contribute Bad links can kill your website's hard-won authority, reputation & traffic. Use Google's disavow tool to protect your site's traffic from SEO bandits. Crowdfunding is a new powerful marketing channel similar to what email marketing used to be - high profit, low cost with big social and UGC benefits. This holiday selling season (2014) will happen as close to real time as any thanks to the social / mobile web. Listening and curating are going to be important, but so is tapping the nostalgia and spirit of the season in creative and collaborative ways.
Martin (Marty) Smith:
Not to late to make these changes to your ecommerce website before the holidays. Rock On and have a great holiday selling season. August 18, 2014
ECommerce's Website Design New Best Practices: What Are Today's Ecom Must Haves?Martin (Marty) Smith
Ecom's New Best Practices August 14, 2014
Why New SEO So Hard To SEE & How Thousands See The Invisible Giant. You?Martin (Marty) Smith
There is a new invisible giant, a giant using 5 "tricks" so the "new seo" is hard and harder to see and understand. This Haiku Deck and Curatti blog post is about how to see the invisible giant. How to win hearts, minds and loyalty online. New Ecommerce Marty (@scenttrail) Note August 1, 2014
16 New & Cool Ecommerce Templates For Usual Suspects (Magento, Shopify, ZenCart) via @WebDesignOrgMartin (Marty) Smith
If you've been looking for a perfect web template for an on-line retail business you came to the right place, because today I'm gonna show you 16 of the newest and coolest e-commerce website templates.
Martin (Marty) Smith:
For some reason ecommerce templates have not kept up with content marketing templates in quality, variety or availability. We are thinking of creating one at our startup Curagami (http://www.Curagami.com ) for just that reason (that we can't find good ones), but here are 16 new ones and some aren't horrible (lol). Our fav = ZenCart because we like CTAs next to heroes. July 31, 2014
The Running of the Red Bulls - How Curagami Scores Help Understand Who Is Winning & WhyMartin (Marty) Smith
Curagami Score & Ecommerce
I created Curagami scores for websites from Red Bull to Schwan’s wondering if we could learn even more lessons from the master brander Red Bull (see my Curatti post Red Bull Branding Lessons). I just received an email from a woman who had a bad experience with a photographer in Myrtle Beach, SC and left him a 2 star review. He is now threatening… - Martin W. Smith - Google+
Martin (Marty) Smith:
Phil Buckley shared a post about how NOT to react to negative reviews. Reminded me of writing 5 Safety Tips for Social Media for @Kelly Hungerford and the Paper.li blog:
Kelly Hungerford's comment,
July 24, 2014 2:37 PM
That was and still is one of our best performing posts Marty. Your analogies and tips are as relevant today as they were back in 2012.
Kelly Hungerford's comment,
July 24, 2014 2:39 PM
That went too quickly! I wanted to continue by saying that indeed negative can be positive. There are numerous opportunities to be seized when the going gets tough and we should welcome those as much as the positive. Thanks Marty!
May 9, 2014
ShopLocket + Square Creating The NEXT Ecommerce Revolution: Small c Commerce & Big $Martin (Marty) Smith
ShopLocket is the easiest way to sell something online. No store to setup, no risk to get started. With ShopLocket selling something is just as easy as embedding a Youtube video. Simply create your product, embed it in your website, Facebook page, or blog post, and start selling!
Martin (Marty) Smith:
As the web breaks apart thanks to social and mobile (see Future of Web Design Scoop http://sco.lt/74tLSD ) we will want to put commerce any and everywhere. Shoplocket makes that idea possible without all the Authorize.net pain. Cool #startup. ShopLocket + Square = world changes. May 2, 2014
Ecommerce, The Next Million Bucks & Diversifying Your Channel MarketingMartin (Marty) Smith
Ecommerce & The Next Million Bucks April 9, 2014
Why We Are Hiring Great Curators & Your Ecommerce Site Should Too via @CrowdFundeMartin (Marty) Smith
CrowdFunde & Content Curators * Find next generation of trending content.
March 6, 2014
(Tips You Don't Want To Miss To) Get People to Open your Emails [+ 5 From Scenttrail]Martin (Marty) Smith
One of the most important elements of email marketing is writing subject lines that get people to open your emails.
Martin (Marty) Smith:
My favorite is #4 TELL don't SELL. Other solid email marketing tips in this deck. I would add: * Ask a question in our subject you partially answer in the email (their tip #5). * Always include social share button in prominent position. * Always include a "can't see" URL as that promotes social shares too.
Guillaume Decugis's curator insight,
March 6, 2014 11:18 AM
If you've been using email marketing, chances are you're already familiar with some if these. But I'm sure you'll also find new ones and it's a good checklist for inspiration to have available for your next campaign.
Amy Hollingsworth's curator insight,
March 6, 2014 12:34 PM
Great article, especially for educators. I think a lot of students don't read our emails either, because the titles sound so boring! February 28, 2014
5 Ways Ecommerce Sites Killing it With Content & Context via @pcorwin [+1 From @Scenttrail]Martin (Marty) Smith
A blog about ecommerce marketing, running an online business and updates to Shopify's ecommerce community. Creative ways that ecommerce sites are using content marketing: - Make how to videos - Answer FAQs in clever ways - Use photos - Get a blog and be a media outlet - Stay in the know Quote: "Content. It’s the material you create to inspire existing customers and the audience you hope to reach (your next customers are out there somewhere!) Ecommerce sites across the web are taking advantage of content’s power." If you like this scoop, please consider a thumbs up or share.
Peg Corwin's curator insight,
January 26, 2014 1:27 PM
Creative ways that ecommerce sites are using content marketing: - Make how to videos - Answer FAQs in clever ways - Use photos - Get a blog and be a media outlet - Stay in the know Quote: "Content. It’s the material you create to inspire existing customers and the audience you hope to reach (your next customers are out there somewhere!) Ecommerce sites across the web are taking advantage of content’s power." If you like this scoop, please consider a thumbs up or share. Stop Using Stock Netflix data shows "binge watching" is up. How do we create content marketing to encourage a binge? * UGC needs engagement support so gamification. * Tribal key for ecommerce, so needs to be highly social. * Don't like to pull attention away from HERO, so selectively visual. * Need to curate more "binge worthy content" from UGC and social.
|
WHY IT MATTERS: this is the annual presentation to level-set everyone on the Internet, mobile, ecommerce, cybersecurity, epayment, personalization, etc. She covers everything and shows that digital transformation is in full swing. Just WOW. Again.