Own The Conversation, Own The Traffic
Just as we shifted from websites to platforms in 2011 so well demonstrated by the difference in Google pages between Etsy.com (19M) and RedEnvelope.com (31,000). Ecommerce and B2B content marketing is changing again.

Consumers are becoming conversation-centric and platform agnostic.

Our social, mobile and increasingly hectic world means we use three to five digital devices (phone, pad, laptop, desktop, game console) to find, curate, publish, share and riff conversations.

This post shares ideas for how to "own" conversations across platforms the way Scoop.it does with their social spidering tool and magazine creation tools.