Ecommerce Strategy vs. Tactics
Which comes first ecommerce strategy or tactics? Trick question. Doesn't matter as long as you end up swimming in a blue ocean.
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February 26, 2013
Why It Pays to Be a Category Creator - Harvard Business ReviewMartin (Marty) Smith
Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management.
Martin (Marty) Smith:
Find New Categories In Keyword Research It is possible if you work hard enough and look between the lines a little to find new categories by conducting extensive keyword research. This kind of research is arduous and takes time, but it can pay huge returns. I like to win by THINKING and, when possible, get that THINKING directly from potential customers via keywords. |