Start with Why
Our recent Curagami post - Think Different the Gravity of Digital is an important read for e-commerce merchants. Most "new to the web" merchants we work with want to jump right into the HOW of constructing a website. 

That's a mistake. HOW can only be effectively communicated once a brand's WHY is understood and shared. Knowing WHY you're doing things creates actions based on core values. WHY creates great and flexible brands like Apple, Nike, and Facebook. 

Join the conversation about your WHY on Curagami: http://www.curagami.com/digital-marketing-gravity/ 

FedEx Ecommerce Summit
Will be presenting the New Ecommerce to about 100 Small to Medium Sized Businesses in Atlanta at Georgia Tech on 4.16. Here is the agenda:

* Know Thyself (video notes done).

* Ask the right ?s.
* Share Thyself.
* Ask for Help.
* Favorite Tools.

We are working on video notes for each section.
Find the Ask For Help: The New Collaborative, Curated, Community Ecommerce Haiku Deck Here: http://shar.es/1gJbLS

Find Know Thyself Marketing Master Class video notes here:
https://youtu.be/OvJ92tZ2dtA