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May 25, 2015

ASP .Net 5 Reasons SMBs Should Avoid
Martin (Marty) Smith

Avoiding ASP .Net Storefront
ASP Net Storefront may be good for many things but online commerce for Small to Medium Sized Businesses is not one of them. Here's why:

  • SEO problems.

  • Content Problems.

  • Engagement challenges.

  • Complexity & Right vs. Left Brains.

  • Open Source Wins.

 
We do NOT recommend ASP .Net Storefront for SMB online stores.  

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April 3, 2015

Ask For Help - The New Curated, Collaborative Community Ecommerce via @HaikuDeck
Martin (Marty) Smith

The Little Haiku Deck That Could
Our Asking Ecommerce Questions Haiku Deck (http://shar.es/1g6S5q ) is becoming the little deck that could. To say these slides are a testimony to the power of fast feedback loops and iteration is an understatement.

With three sets of video notes (more coming soon) and three major changes based on feedback from attendees at conferences where we've been presenting the little deck that could Ask For Help: Asking Key Ecommerce Questions proves another important point - everything is a curated conversation now.

Thus the power of @Scoop.itand thus Google's QDF (Quality Deserves Freshness) demand. When we started this little deck had a few hundred views. Now, thanks to feedback and support from those providing the feedback almost 2,000 people have learned to do the hardest thing in the galaxy (at least for American men) - ASK FOR HELP!

Thanks for all the help we've received creating the little Haiku Deck That Could. Marty

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November 14, 2013

SMBs and Content Marketing: 5 Quick Tips ScentTrail Marketing
Martin (Marty) Smith

Five Quick Content Marketing Tips For SMBs
SMBs (Small to Medium Sized businesses) are feeling overwhelmed. Instead of saying, "You Must Know Everything." maybe we should start with five quick tips:

SMB Content Marketing Tip 1: There Is No THEM
SMB Content Marketing Tip 2: Email Marketing With Personas
SMB Content Marketing Tip 3: Blog Q&A Content
SMB Content Marketing Tip 4: Conversations Not Lectures
SMB Content Marketing Tip 5: Have Fun and Create Fun

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May 26, 2013

How Ecommerce Retailers Use Social Media To Sell: Lead, Follow or Prepared To Be Curshed
Martin (Marty) Smith
If your business marketing plan doesn't include social media strategies, you're already dead in the water. Why? Because more of your customers are using
Martin (Marty) Smith:

Dead In The Water
Dead in the water indeed since your competitors are out there creating wiht social media, learning what works and building a following. Good luck catching up fast.

NOTHING happens all that fast in social media. You can create great campaigns that boost your social media 10x, but natural growth is SLOW and STEADY.

This means your social media strategy will need to DISRUPT to win and create trust at the same time. Those two ideas can be mutually exclusive so make sure to JUMP IN NOW or double your efforts now.

Rememer if you are not the lead sleddog the view is always the same :).

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Mr Tozzo's curator insight, May 24, 2013 5:12 AM

If your business marketing plan doesn't include social media strategies, you're already dead in the water. Why? Because more of your customers are using
Ellaine Wilson's comment, May 24, 2013 11:22 AM
There is no doubt that social media can bring in more traffic to your business
Oluwasemilogo Akinmuyiwa's comment, May 25, 2013 10:34 AM
My concern is the cost at which these things come to us marketer. There is no budget for small businesses.
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